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Thursday, April 8, 2010
Changes With The New Seo 2010 SEO changes UK: algorithm Search Engine Optimization
Hello brother other friends almost all today came another little update content. Think of all because all you nice. How well do in the past week, many believe that you would make money from. Online world has a lot together write out Cisco. I was in for the first week is hardly noticeable because the period is much less. To update the content of many blogs. It is about education trends. Current and future weapon addresses may vary sure enough it all for something new products. The market will see improved or not sure enoug. Remove today I will speak to each other little stories of SEO because it does not mention no longer then. In order to update new knowledge. Would mention a few of the port will know what to write to get started.
Enters the year 2010 when doing Search Engine Optimization (SEO) is not there just remember to create Backling, Link building, Unique Content, Fresh Content, on page SEO, off page SEO is passed between a few issues like this, though. the change of the Algorithm Search Engines are always especially Conversion Rate Optimization is .. very interesting do SEO and Conversion Rate must be added to our site with us to write the score ranking. better come. From the past, we noticed that PageRank factors will not affect nearly all have that number. This allows us to compete fully, even just open our marketing blog up just a few days we can do in a wide range of ratings. If you change the content of your blog to our positive results. Related products and most relevant Keywords.
See what I own and expected to be a very important role in the current year 2011 and to be a very powerful Community Social Networking is sure enough that f must consider is that the networks. existing. The most cost-effective or could tell that use smart building-block. Some of you have not studied these matters may read this feel. Confusion is not a small matter. Because when you read more. Then begin to understand itself. I own studying patterns of current network and should see the power of. Driving the market in the future. And what I offer at the other. Will come to talk about these stories together more sure enough.
F is in this article that I just want to say that the trend can be a consequence. We should look at the issues behind what we do in order to be ready for. Adapt to market trends toward current and future to arrive soon in the hope that this would sufficiently make sure enough all the way to see more write. Then will update the content in this section together again soon. Meet new article page.
Thursday, March 11, 2010
New Bank Withdrawal Instructions for Our Customers in India
As I indicated in my earlier blog post, we are making changes to comply with Indian regulations for settlements for exports of goods and services. In order to facilitate this process, PayPal will be suspending new withdrawals on March 1, 2010. We expect to resume the service on March 3rd. When you select the ‘Withdraw Funds’ option on your PayPal account after March 3rd, we will ask you to fill out a new field entitled ‘Purpose Code’. This information is required under the laws of India in order to identify the nature of cross-border merchant transactions.
Why are we asking you to do this?
PayPal needs to put in place certain changes to comply with Indian regulations. This means that- Indian PayPal users (Business, Premier and Personal Account Holders) are no longer able to receive personal payments. Your customers now have three options to pay you by
- Using the Pay for Purchases (Goods or Services) tab
- Completing PayPal checkout at your website
- Responding to PayPal “Request Money” instructions (invoices)
- When you instruct PayPal to withdraw your PayPal balance to your bank account in India, you will be required to provide a purpose code for the transaction.
What is a Purpose Code?
The purpose code helps your bank furnish information that may be required by the Reserve Bank of India to identify the nature of the cross border transaction. Details on the different purpose codes are in the table below. Please note that this is different from the Importer Exporter Code (IEC) issued by the Ministry of Commerce and Industry.When is a Purpose Code needed?
When you initiate a withdrawal, you will now be required to declare a purpose code when you are completing the bank withdrawal request.Please note that according to Indian law, based on the value of withdrawal and the purpose code in your declaration, your bank may require you to provide documentary proofs such as invoices / goods receipt forms as applicable to reconcile with your withdrawal.
What do you need to do?
Step 1: If you have initiated a withdrawal prior to March 1st it will be restored to your PayPal balance. The initial amount you receive back in your PayPal balance will be less than the amount you withdrew; all applicable fees and charges will be credited to your PayPal account separately. This credit for fees and charges may take a few days to be reflected in your PayPal account balance, but we expect the full amount of the original withdrawals to be in all of the applicable PayPal accounts by the end of the week. Please bear with us as we complete this process.
Step 2: Once the funds are back in your PayPal balance, or if you have no pending withdrawals as of 1st March, starting on 3rd March you can request a new withdrawal to your local bank account, and you will need to select the Purpose Code relevant to your business.
Frequently Asked Questions
Q. What are the Purpose Codes I need to use?
Please use whichever purpose code below correctly identifies your business.| Code | Category | Description | Who should be using it |
| P0104 | Export of Goods | Value of export bills negotiated / purchased/discounted etc. (covered under GR/PP/SOFTEX/EC copy of shipping bills etc.) | eBay merchants, jewelers, sellers of collectibles and other such products through eBay and your own websites / catalogues globally. Please note: Cross border shipment of goods and services for which you file GR / PP / SOFTEX / EC forms only should be processed with this code. If you have any questions, please check with your bank to help you with the same. |
| P0301 | Travel , Hospitality and Tours | Purchases towards travel (Includes purchases of foreign TCs, currency notes etc over the counter, by hotels, hospitals, Emporiums, Educational institutions etc. as well as amount received by TT/SWIFT transfers or debit to Non-Resident account). | Online Travel Agents, Airlines, Railways, Buses, Taxicab Services, Hotels, B&Bs and other travel / tourism related sales through PayPal |
| P0801 P0802 P0803 | Information Technology | Computer Information Services. Hardware / Software / Data Processing consultancy/implementation | If you are an independent / freelance coder / hardware consultant or data processing service provider, or a small business providing such services for websites globally, please use these codes. For all IT related consulting services where you know you do not need to file a SOFTEX form, please use the appropriate code. 801 for hardware consulting, 802 for software consulting and 803 for data management and processing consulting services |
| P0805 P0806 | Content and Journalism | News Agency and Subscription services | If you are a freelance journalist / blogger / news aggregator please use this purpose code for withdrawals. If you are a newspaper or an online news aggregator for websites overseas, please use the appropriate code from these two. 805 if you a freelance journalist, and 806 if you are a newspaper / aggregator |
| P0902 | Licensing of creative works | Receipts for use, through licensing arrangements, of produced originals or prototypes (such as manuscripts and films) | Artists, designers, other creative service providers where the principal revenue mode is license fees, please use this code. If you produce creative works which you license out for entities overseas, licensing revenues may be classified under this purpose code |
| P1004 | Other services | Legal Services | If you are providing outsourced law related services |
| P1005 | Accounting, auditing, book keeping and tax consulting services | For accounting consulting and accounting services | |
| P1006 | Business and management consultancy and public relations services | Management / brand consulting and management services can be exported with this purpose code | |
| P1007 | Advertising, trade fair, market research and public opinion polling services | Marketing/ brand consulting / logo design / event management services can be exported with this purpose code | |
| P1008 | Research & Development services | If you are an outsourced research and development services provider based in India, receipts can be inwarded through this purpose code | |
| P1009 | Architectural, engineering and other technical services | Any other technical services such as eTutoring, education and other services you render over the internet via web conferencing tools or similar channels, please use this code for your withdrawals |
Friday, December 11, 2009
Real-Time Search Means to SEO, PPC and Reputation Management - Real-Time Search Goes Mainstream with Google
Showtime For Real-Time With Google
Tuesday, November 24, 2009
Google Flash SEO Tips - 2009
Google Flash SEO Tips - 2009
In case you missed their recent announcement about Flash, Google and Adobe have teamed up on a new algorithm to index text content in Flash. As a result of the new algorithm for Flash, Googlebot now indexes “textual content in SWF files of all kinds” and extracts URLs embeded in Flash.” On July 1, 2008, Google rolled out another update designed to assist Googlebot in its ability to traverse simple JavaScript, like SWFObject. While the full impact is not yet known, these technologies will redefine how Flash sites are created, constructed, designed and, as a result, optimized.
Before discussing the results of my case studies and how to optimize an actual scenario Flash site, it’s important to understand some crucial background information.
Prior to the introduction of Google’s Flash algorithm, Googlebot crawled only (X)HTML architectures without executing JavaScript to access text content and/or URLs in Flash. These new capabilities raise a number of questions about how Google handles, crawls and indexes content in Flash. Does Google index all text content in Flash? Does Google associate text content in Flash with the correct parent URL? Does Googlebot crawl links containing “pound signs” in URLs? Can Flash files have PageRank? How does Google treat underlying interlinked (X)HTML structures of corresponding text content pages? What about “Progressive Enhancement” techniques? To answer these and other questions, I’ve been testing the effectiveness of “Google’s Flash algorithm” since its inception to find out what it means for current design practices.
Googlebot Flash Update Case Studies
Before looking at how to optimize an actual scenario site, it’s important to establish the new “laws of the land,” so to speak. For that reason, I’ve conducted a number of experiments with various sites but have included only a few case studies below. These case studies lay a foundation in terms of understanding how Googlebot now interacts with Flash since Google’s new algorithm for Flash was introduced. For demonstration purposes, I’ve used Google’s example from Google Webmaster Central Blog.
Google Flash Update Case Study #1:
Google Flash Content Association with Parent URLs
Experiment: To determine if Google associates text content embedded in Flash inside an (X)HTML page with the correct “parent” URL as a single entity.
Hypothesis: Google currently still does not associate text content in Flash with the correct parent URL or as a single entity.
Background: According to Google’s Official Webmaster Blog, “If the Flash file is embedded in HTML (as many of the Flash files we find are), its content is associated with the parent URL and indexed as single entity.” To support their claim, Google posted the following image:
Procedure: To test their claim, I used Google’s example query [nasa deep impact animation].
Conclusion:
Since the introduction of support for SWFObject in July, Google hasn’t associated text content in Flash with the correct parent URL or as a single entity. More often than not, either the Flash URL or both the Flash and parent URL are indexed.
*For test validity, I’ve monitored Google SERPs (search engine results pages) for the above query daily over a period of 60 days. I’ve also monitored Google’s SERPs for the following queries over the same period of time: [deep impact amy walsh] and [deep impact impact with comet Tempel 1].
Google Flash Update Case Study #2:
Google Flash File PageRank
Experiment: To determine if Flash files can accrue PageRank.
Hypothesis: Flash files can accrue PageRank.
Background: In a recent interview with Eric Enge, Maile Ohye mentioned that links in Flash function as a regular links and, therefore, can pass PageRank. If links in Flash can pass PageRank, it seems they could also accrue PageRank.
Procedure: Again using Google’s example, I visited both the parent and child URLs and recorded their “Toolbar” PageRank.
Results:
The (X)HTML parent URL page has a “Toolbar PageRank” of 7 while the Flash file URL (.swf) page has a “Toolbar PageRank” of 6.
Conclusion:
Flash files can accrue PageRank independent of their own parent URLs.
*Note: The illustration in this case study shows both the parent and child URLs indexed as unique individual entities in Google’s SERPs (search engine results pages). This further supports the findings in Case Study #1.
Google Flash Update Case Study #3:
Googlebot #anchor (fragment identifier) URL Extraction
Experiment: To determine how Googlebot handles URLs containing #anchors (fragment identifiers).
Hypothesis: Googlebot ignores #anchors (fragment identifiers) in URLs and, as a result, extracts only URLs preceding #anchors (fragment identifiers) in Flash embedded links.
Background: According to Google’s own JohnMu, “When we find URLs with an anchor attached like that (http://domain.com/page#anchor) we generally ignore the anchor part, since it is not relevant when fetching the contents of a URL.” While this is a convention commonly used for playhead control in Flash sites, it refers to the same page as defined by W3C.
Procedure: To test the experiment, I used Google’s “inurl:” operator to search for instances where Google had indexed a URL containing a pound sign. The queries I used are [inurl:#] and [inurl:& # 35;].
Result: No results found.
Conclusion:
Google doesn’t index URLs containing #anchors (fragment identifiers) in Flash per W3C Guidelines.
Google Flash Update Case Study #4:
Google Flash Text Translation
Experiment: To determine if Google can translate text content in Flash.
Hypothesis: Google can not translate text content in Flash.
Background: “Google’s mission is to organize the world’s information and make it universally accessible and useful.” To some, “universal accessibility” would imply translation.
Procedure: To test the experiment, I used Google’s translation tool to translate the case study example into French, Spanish, Chinese, Arabic and Russian.
Result: No results found.
Conclusion:
Currently, Google doesn’t seem to support translations of text content in Flash.
Googlebot Flash Interaction Scenario
Avenues for optimizing Flash differ, but the final destination remains the same in terms of organic search engine optimization. The scenario below reveals the basics of how Flash sites are typically optimized. In addition to the description, I included images to help further illustrate the dynamics involved.
“SEO for Flash” is simple in theory; embed an entire “site” within a Flash file and layer that Flash file over an interlinked (X)HTML structure of corresponding content pages via JavaScript. Thanks to the JavaScript (SWFObject), users with Flash enabled see Flash, while users without Flash enabled (previously Googlebot) receive the underlying interlinked (X)HTML version of content pages. In order to control the Flash presentation for users with Flash, URLs with #anchors are embedded to create the illusion of “seamless transitions” between “virtual pages” within the Flash file.
(A second iteration of this same technique draws text content seen both in the Flash presentation as well as the underlying (X)HTML from the server. However, Google does not attach external content resources loaded in Flash files. “If your Flash file loads an HTML file, an XML file, another SWF file, etc., Google will separately index that resource, but it will not yet be considered a part of the content in your Flash file.”)
While the scenario above seems fairly simple, understanding how each element is “digested” by Googlebot is a bit more complex. Here are a few issues to be aware of when optimizing Flash sites in light of the new Flash algorithm.
“Progressive Enhancement”
As illustrated by Case Study #1, Googlebot traverses simple JavaScript, like SWFObject and, as a result, it completely circumnavigates text content provided via “Progressive Enhancement” in most cases.
Flash in SERPs
As Case Study #1 and #2 illustrate, Google may not associate text content in Flash with the appropriate parent URL and/or as a single entity. This makes it possible for users without Flash-enabled browsers and/or devices (iPhone) to access Flash files directly from Google’s SERPs. This issue can result in a bad user experience.
Links
As illustrated by Case Study #3, Googlebot ignores pound signs (#anchors / fragment identifiers) in URLs. As a result, Googlebot interprets URLs containing pound signs as different URLs with different content than intended. (After pointing this issue out to the creators of SWFAddress, Asual added the “Copy link to clipboard” option to footer of pages in their SEO example.) This issue is further complicated by the introduction of Google’s new algorithm for Flash, the support for simple JavaScript and the possibility of Flash files being indexed in Google search engine results pages.
If a user posts a link to domain.com/photos.html#/contact.html, Googlebot will only see and index the content at domain.com/photos.html.
PageRank / Keyword Thinning
As illustrated by Case Study #2, Flash files can now accrue PageRank independent of their own parent URLs. As a result of this issue, PageRank thinning is likely to occur, because PageRank is divided between the parent URLs and actual URL. The percentage of thinning is likely to increase in proportion to the quantity of underlying (X)HTML pages containing “the flash file.”
Similar to PageRank, keyword relevancy may not be allocated to the intended URL. When keyword relevancy that is intended for one URL is instead allocated to another URL, thinning occurs.
Translation
As Case Study #4 illustrates, Google doesn’t seem to translate text content in Flash files, especially when text is supplied by a server or some other third party source.
Google SEO for Flash
Before talking about SEO for Flash, it’s important to define what that really means. Ask a Flash guy what SEO for Flash means and he might say something like “indexed content” or “indexation.” Ask an SEO guy what SEO for Flash means and he might say something like “ranking top 10 or text content in Flash.” As you can see, there are two different definitions and, therefore, two totally different expectations at work here. To an SEO, indexed content is the starting point where SEO for Flash begins. Simply “being indexed” is better defined as “Search Engine Friendly” (SEF). The introduction of Google’s Flash algorithm means most Flash sites are, by default, search engine friendly assuming text content resides within the Flash files and isn’t in a vector format.
Organic search engine optimization (SEO), unlike search engine friendliness (SEF), depends heavily on “meta data,” not just “meta tags.” Lots of information can be gleaned from (X)HTML by search engines via, TITLE elements, ALT attributes, images, headers (H1, H2, H3, H4…), internal link structure, fonts, link popularity, relationships, site categories, subdivisions and sections. Engines rely on these elements for meta data as well as other informational “signals” used for rankings. “More data is good data” but only when that data is available in a digital format that’s digestible by search engines and can be translated to determine relevancy for textual queries. As Vanessa Fox recently pointed out, the lack of structural meta data in Flash is a real disadvantage.
With Google’s introduction of “Universal search” in May 2007, Flash sites were dealt a new obstacle. Universal blends results from verticals like news, images and YouTube, in Google’s search results. The advent of “Universal search” is somewhat problematic for Flash sites, because Googlebot can’t extract images and/or video embedded in Flash for inclusion in Google’s “Universal” search results. To illustrate, currently Adobe.com doesn’t rank top ten in Google Images for [Adobe] or [Adobe logo].
Google Flash SEO Tips for 2009
Since “optimizing Flash” is difficult, it’s better to understand the fundamental limitations of the medium in terms of search, and to then concentrate on optimizing site design and architecture.
- When it comes to text, “Don’t use it for something when there’s already a standard whose output can be easily parsed, easily processed, and whose openness makes its processing easier for browsers and searchbots.” – “Bergy,” Google Webmaster Central
- Avoid text content and links in Flash
- Don’t use text content in Flash supplied via third party file
- If you must use text content in Flash, use sIFR
- If you must use text content in Flash and sIFR isn’t an option, create individual Flash files laid over each corresponding (X)HTML page via SWFObject
- “Instead of including everything in one flash file it may make sense to break the content into different flash files so you can create different HTML pages around the different ideas contained in it.” – Aaron Wall, SEOBook.com
- When using SWFObject, consider using absolute URLs in underlying (X)HTML and Flash files
- When using SWFObject, be sure to include “alternative” images for users without Flash
- Avoid using text content in Flash for pages employing “seamless transitions” where URLs don’t change, or, instead, include “pound signs”
- Provide links to important pages within Flash files using absolute URLs for users who arrive at the Flash file via Google search engine results pages
- Consider how translation issues may impact content in Flash and investigate ways of working around these issues
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UPDATE:
The latest Google Webmaster Central Blog post includes lots of great information for webmasters as well as a new video which address some issues related to Flash but, not my findings. So, I’ve asked for details via Google Groups.
I’ll be talking more about these and other issues related to SEO for Flash at SES Chicago.