New Google Features Create SEO Opportunities - sideways query, Google Squared, PageRank

Google’s Matt Cutts always offers helpful advice, and our conversation with him at Google I/O was no exception. Cutts catches us up on a variety of search items including Google Squared, PageRank, and the recent redesign to Google’s search results page.

Google Squared is a new tool that puts search results into a spreadsheet-like list. It essentially organizes the results into facts, so users don’t have to click on multiples sites to find what they need. Cutts refers to it as a “sideways query” and points out that it could provide new information for users that they would not have previously found using traditional search.

When we spoke with Cutts earlier this year, he mentioned the growing obsession that SEOs and webmasters have with PageRank. We asked him about it in the above video, and while he did say it was important, he was quick to point out that it was only one of the more than 200 signals Google takes into consideration. He says content, title, url, and proximity are a few of the factors that have additional influence.

Users have also probably noticed the new redesign to the search results page. Cutts says the left-handed navigation was present for a while before the company decided to surface it for all search results.

Interestingly enough, the options are different based on each query. A search for Tom Cruise, for example, would probably return image results in the navigation. On the other hand, a search for President Obama would return real-time results and updates. Cutts says it creates more opportunities for webmasters and SEOs.

Lastly, Cutts did say that Caffeine was coming along nicely and indicated that there would be some announcements regarding it coming soon. Keep watching for all the latest details on it Visit : WebProNews.com

Google Confirms “Mayday” Update Impacts Long Tail Traffic, Google Algo Update 2010, Googler Matt Cutts

 Google Confirms “Mayday” Update

Impacts Long Tail Traffic

Google Algo Update 2010 Google Matt Cutts

Google made between 350 and 550 changes in its organic search algorithms in 2009. This is one of the reasons I recommend that site owners not get too fixated on specific ranking factors. If you tie construction of your site to any one perceived algorithm signal, you’re at the mercy of Google’s constant tweaks. These frequent changes are one reason Google itself downplays algorithm updates. Focus on what Google is trying to accomplish as it refines things (the most relevant, useful results possible for searchers) and you’ll generally avoid too much turbulence in your organic search traffic.
However, sometimes a Google algorithm change is substantial enough that even those who don’t spend a lot of time focusing on the algorithms notice it. That seems to be the case with what those discussing it at Webmaster World have named “Mayday”. Last week at Google I/O, I was on a panel with Googler Matt Cutts who said, when asked during Q&A,  ”this is an algorithmic change in Google, looking for higher quality sites to surface for long tail queries. It went through vigorous testing and isn’t going to be rolled back.”
I asked Google for more specifics and they told me that it was a rankings change, not a crawling or indexing change, which seems to imply that sites getting less traffic still have their pages indexed, but some of those pages are no longer ranking as highly as before. Based on Matt’s comment, this change impacts “long tail” traffic, which generally is from longer queries that few people search for individually, but in aggregate can provide a large percentage of traffic.
This change seems to have primarily impacted very large sites with “item” pages that don’t have many individual links into them, might be several clicks from the home page, and may not have substantial unique and value-added content on them. For instance, ecommerce sites often have this structure. The individual product pages are unlikely to attract external links and the majority of the content may be imported from a manufacturer database. Of course, as with any change that results in a traffic hit for some sites, other sites experience the opposite. Based on Matt’s comment at Google I/O, the pages that are now ranking well for these long tail queries are from “higher quality” sites (or perhaps are “higher quality” pages).

My complete speculation is that perhaps the relevance algorithms have been tweaked a bit. Before, pages that didn’t have high quality signals might still rank well if they had high relevance signals. And perhaps now, those high relevance signals don’t have as much weight in ranking if the page doesn’t have the right quality signals.

What’s a site owner to do? It can be difficult to create compelling content and attract links to these types of pages. My best suggestion to those who have been hit by this is to isolate a set of queries for which the site now is getting less traffic and check out the search results to see what pages are ranking instead. What qualities do they have that make them seen as valuable? For instance, I have no way of knowing how amazon.com has faired during this update, but they’ve done a fairly good job of making individual item pages with duplicated content from manufacturer’s databases unique and compelling by the addition of content like of user reviews. They have set up a fairly robust internal linking (and anchor text) structure with things like recommended items and lists. And they attract external links with features such as the my favorites widget.

From the discussion at the Google I/O session, this is likely a long-term change so if your site has been impacted by it, you’ll likely want to do some creative thinking around how you can make these types of pages more valuable (which should increase user engagement and conversion as well).
Source: http://searchengineland.com

Changes With The New Seo 2010 SEO changes UK: algorithm Search Engine Optimization

Have different expectations. About many things. SEO changes may occur in 2010 because there is currently a trend to differ materially from us. Noticed in later years (2009), we know that change patterns of thinking to Rangking be likely to change. And indeed giants Google is required to modify the algorithms (UK: algorithm) in order to meet new demands. Including maintaining the current level of Search Engine Championship to have their own place sure enough.
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Enters the year 2010 when doing Search Engine Optimization (SEO) is not there just remember to create Backling, Link building, Unique Content, Fresh Content, on page SEO, off page SEO is passed between a few issues like this, though. the change of the Algorithm Search Engines are always especially Conversion Rate Optimization is .. very interesting do SEO and Conversion Rate must be added to our site with us to write the score ranking. better come. From the past, we noticed that PageRank factors will not affect nearly all have that number. This allows us to compete fully, even just open our marketing blog up just a few days we can do in a wide range of ratings. If you change the content of your blog to our positive results. Related products and most relevant Keywords.
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New Bank Withdrawal Instructions for Our Customers in India

As promised on Friday, Farhad Irani here with more details for our customers in India on how to withdraw your funds from your PayPal account to a local bank account in India.
As I indicated in my earlier blog post, we are making changes to comply with Indian regulations for settlements for exports of goods and services.  In order to facilitate this process, PayPal will be suspending new withdrawals on March 1, 2010. We expect to resume the service on March 3^rd. When you select the ‘Withdraw Funds’ option on your PayPal account after March 3rd, we will ask you to fill out a new field entitled ‘Purpose Code’.   This information is required under the laws of India in order to identify the nature of cross-border merchant transactions.

Why are we asking you to do this?

PayPal needs to put in place certain changes to comply with Indian regulations.  This means that

1. Indian PayPal users (Business, Premier and Personal Account Holders) are no longer able to receive personal payments.   Your  customers now have three options to pay you by
   1. Using the Pay for Purchases (Goods or  Services) tab
   2. Completing PayPal checkout at your website
   3. Responding to PayPal “Request Money” instructions (invoices)
   4. When you instruct PayPal to withdraw your PayPal balance to your bank account in India, you will be required to provide a purpose code for the transaction.

What is a Purpose Code?

The purpose code helps your bank furnish information that may be required by the Reserve Bank of India to identify the nature of the cross border transaction. Details on the different purpose codes are in the table below.  Please note that this is different from the Importer Exporter Code (IEC) issued by the Ministry of Commerce and Industry.

When is a Purpose Code needed?

When you initiate a withdrawal, you will now be required to declare a purpose code when you are completing the bank withdrawal request.
Please note that according to Indian law, based on the value of withdrawal and the purpose code in your declaration, your bank may require you to provide documentary proofs such as invoices / goods receipt forms as applicable to reconcile with your withdrawal.

What do you need to do?

Step 1:  If you have initiated a withdrawal prior to March 1^st it will be restored to your PayPal balance. The initial amount you receive back in your PayPal balance will be less than the amount you withdrew; all applicable fees and charges will be credited to your PayPal account separately. This credit for fees and charges  may take a few days to be reflected in your PayPal account balance, but we expect the full amount of the original withdrawals to be in all of the applicable PayPal accounts by the end of the week.  Please bear with us as we complete this process.
Step 2:  Once the funds are back in your PayPal balance, or if you have no pending withdrawals as of 1^st March,  starting on 3^rd March you can request a new withdrawal to your local bank account, and you will need to select the Purpose Code relevant to your business.

Frequently Asked Questions

Q. What are the Purpose Codes I need to use?

Please use whichever purpose code below correctly identifies your business.

Code	Category	Description	Who should be using it
P0104	Export of Goods	Value of export bills negotiated / purchased/discounted etc. (covered under GR/PP/SOFTEX/EC copy of shipping bills etc.)	eBay merchants, jewelers, sellers of collectibles and other such products through eBay and your own websites / catalogues globally. Please note: Cross border shipment of goods and services for which you file GR / PP / SOFTEX / EC forms only should be processed with this code. If you have any questions, please check with your bank to help you with the same.
P0301	Travel , Hospitality and Tours	Purchases towards travel (Includes purchases of foreign TCs, currency notes etc over the counter, by hotels, hospitals, Emporiums, Educational institutions etc. as well as amount received by TT/SWIFT transfers or debit to Non-Resident account).	Online Travel Agents, Airlines, Railways, Buses, Taxicab Services, Hotels, B&Bs and other travel / tourism related sales through PayPal
P0801 P0802 P0803	Information Technology	Computer Information Services. Hardware / Software / Data Processing consultancy/implementation	If you are an independent / freelance coder / hardware consultant or data processing service provider, or a small business providing such services for websites globally, please use these codes. For all IT related consulting services where you know you do not need to file a SOFTEX form, please use the appropriate code. 801 for hardware consulting, 802 for software consulting and 803 for data management and processing consulting services
P0805 P0806	Content and Journalism	News Agency and Subscription services	If you are a freelance journalist / blogger / news aggregator please use this purpose code for withdrawals. If you are a newspaper or an online news aggregator for websites overseas, please use the appropriate code from these two. 805 if you a freelance journalist, and 806 if you are a newspaper / aggregator
P0902	Licensing of creative works	Receipts for use, through licensing arrangements, of produced originals or prototypes (such as manuscripts and films)	Artists, designers, other creative service providers where the principal revenue mode is license fees, please use this code. If you produce creative works which you license out for entities overseas, licensing revenues may be classified under this purpose code
P1004	Other services	Legal Services	If you are providing outsourced law related services
P1005		Accounting, auditing, book keeping and tax consulting services	For accounting consulting and accounting services
P1006		Business and management consultancy and public relations services	Management / brand consulting and management services can be exported with this purpose code
P1007		Advertising, trade fair, market research and public opinion polling services	Marketing/ brand consulting / logo design / event management services can be exported with this purpose code
P1008		Research & Development services	If you are an outsourced research and development services provider based in India, receipts can be inwarded through this purpose code
P1009		Architectural, engineering and other technical services	Any other technical services such as eTutoring, education and other services you render over the internet via web conferencing tools or similar channels, please use this code for your withdrawals